SoftLes
logo
Design-led. AI-accelerated.

We build businesses on WordPress & Shopify.

We design and build custom WordPress and Shopify sites — fast storefronts, headless builds, apps, and the integrations that keep them running. AI helps us move quicker; it doesn't replace the craft.

Creative design and development illustration
Client Logo 1
Client Logo 2
Client Logo 3
Client Logo 4
Client Logo 5
Client Logo 6
Client Logo 7
Client Logo 8
Client Logo 9
Scroll to explore our services
Featured work
Brunswick Fur Food Shopify storefront
Case study · Pet food, D2C

Brunswick Fur Food — fresh dog food, built to convert

We rebuilt the Shopify store for this Melbourne pet-food brand — a cleaner storefront, a smoother subscription flow, and a mobile experience that actually holds up. Sales and repeat orders followed.

2.5k+
Orders
5/5
Rating
30%
Repeat rate
Visit live storeSee how we build Shopify stores →
separator

What We Do

What we doDesign, development, and the automation that connects it all. Here's where we spend our time.
Shopify Development

Shopify Development

  • ✓Custom Theme Development
  • ✓Headless & Next.js / Hydrogen
WordPress Development

WordPress Development

  • ✓Custom Theme Development
  • ✓Headless WordPress (Next.js)
Design & Prototyping

Design & Prototyping

  • AI-accelerated wireframes & mockups
  • Design systems & branding
  • Interactive prototypes
  • User testing

Our Approach

From discovery to deliveryA clear process, so you know the scope, price, and timeline before we write any code.
Service icon for Discovery Session
Step 01

Discovery Session

We sit down to understand your business, your current site, and what a win actually looks like for you.

Service icon for Scope of Work
Step 02

Scope of Work

A written scope you can hold us to: what we'll deliver, by when, and how we'll both know it worked.

Service icon for Transparent Pricing
Step 03

Transparent Pricing

Fixed or value-based pricing agreed upfront, so there's no hourly meter and no surprise invoices later.

Service icon for Build & Delivery
Step 04

Build & Delivery

We build it with regular check-ins so there are no surprises, and ship on the date we agreed.

Service icon for Support & Growth
Step 05

Support & Growth

We stick around after launch to fix things, make improvements, and help you grow.

separator

Meet the team

The people you'll work withWe're a small senior team, so you work straight with the people building your site, not an account manager passing notes along.
Shakti Singh

Shakti Singh

Strategy Lead

Runs strategy and keeps every project pointed at real business outcomes, not just a list of deliverables.

Good strategy is mostly making the right call, over and over.

Shahad Hassan

Shahad Hassan

FullStack Developer

Builds the whole stack, front end to back end, and cares a lot about performance and clean code that's easy to maintain.

Clean architecture today prevents production fires tomorrow.

Neeraj Kumar

Neeraj Kumar

Shopify Developer

Builds and tunes Shopify stores that load fast and convert, without the usual theme bloat.

A good store is fast, clear, and easy to trust. That's most of the battle.

separator

Get in touch

Let's talk about your projectTell us what you're building and we'll get back to you — usually within a day.

Send us a message

Prefer to reach out directly?

+91 89540 00202info@softles.in

Or tap the WhatsApp button in the corner — it's the fastest way to reach us.